Using Facebook and Instagram, we activate campaigns using thumb-stopping creative to drive awareness, traffic, and conversions to your business. Building audiences based on age, gender, demographics, behavior, interests, site visitors, and more, is extremely important when building campaigns because you want to be as efficient as possible to meet your goals. Using lead ads like the one below, a user can click on an ad and fill out a form, which then you receive that information to help drive a sale. Using Email automation plays a great role because once a user submits their form, they will be added to the leads list and they will receive an email seconds after submitting.